webfact initiates a product promotion on Facebook for the Express Bodylotion of Nivea.

In accordance with an overall market-introduction, Nivea fans on facebook have the opportunity to participate in Game for the Nivea Express Bodylotion. First they are given general information on the product such as that the lotion aspirates in 20 seconds and that the lotion is developed for the requirements of normal skin.

The user is then asked ten questions, which he needs to answer in 20 seconds (which is the aspiration time of the lotion). The users, who answered most of the questions correctly, might win a year’s supply of the lotion.

The Marketing-Campaingn is promoted via banners and facebook campaigns. The goal is to transport the quick aspiration time and the noble price development of the lotion to the final customer. The game is programmed as a facebook quiz application.