The private insurer DKV promoted their new tariffs with an online-campaign on the DKV-homepage and different web portals such as Bild.de. Users were asked to answer 5 different questions about their preferences concerning illness-security aspects.

After having given the answer, they were presented the best-fit DKV-tariffs based on their input. Now webfact implemented new components such as a new tariff-calculator.

In addition, new cooperation-partners were integrated.

The tariff-application in an overview

- Multiple-Choice form for entry of user-preferences concerning 5 themes
- Algorithm for identification of the best-tariffs
- Answer-Page with general user-categorisation (user-type) and tariffs
- Direct contact to sales support team with the user-results